Reuben Canada ’99
Reuben Canada ’99 is the winner of the Specialty Food Associations 2013 My Story, My Ad contest. The prize provides him a full-page advertisement in top food-specialty trade magazines and other forms of social outreach to promote his all-natural, ginger-based beverage, Jin+Ja. Canada, a former patent attorney, began by experimenting in his kitchen to formulate a beverage that was “healthy, delicious, and exciting.” He cashed out his 401(k) to found Canada Enterprises LLC and has not looked back. Jin+Ja won the 2013 sofi (specialty outstanding food innovation) Award for Outstanding Cold Beverage. Canada’s Philadelphia-based venture is catching on quickly in local food markets, which struggle to keep the popular beverage in stock. He has plans to expand production.