Email This PageRochelle Grayson ’91
ROCHELLE GRAYSON ’91
Rochelle Grayson ’91 was recently named one of Business in Vancouver’s Top Forty Under 40 and received the inaugural Canadian Women in Communications Trailblazer: Excellence in Leadership Award. For both awards, Grayson was recognized as a groundbreaking visionary who has distinguished herself as a powerful leader and significantly contributed to interactive media through her achievements. Most recently, Grayson was president of Work at Play, a social media agency. She has 18 years of experience evaluating the strategic, financial, and marketing potential of projects and organizations. “I would say the biggest tool in my arsenal is motivating others, and finding out what it is that makes them be their best,” she says. She has held a number of key executive positions with media companies, including OBehave! Entertainment, Media 2.0 Consulting, and Twemes.com. She has been a mentor for the Vancouver, B.C., YMCA’s Connect to Success program and raised $200,000 for the Canadian Breast Cancer Foundation. She attributes her lifelong passion for media and the art of communication to a computer lab in the early 1990s and a chance encounter with the Internet.
