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Eugene Heaton Jr. ’55

A Korean War veteran and businessman who loved movies, music, and his dogs, Eugene died March 19, 2019.

Eugene was a senior vice president in marketing and social research at Response Analysis Corp. and Opinion Research Corp. in Princeton, N.J. A lacrosse player and avid Baltimore sports fan, he also applied his analytical prowess to the study of baseball, inventing a new batting statistic (total production average) and publishing numerous articles in his retirement.  

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