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Reuben Canada ’99

Reuben, a patent attorney who changed careers to become a successful beverage entrepreneur, died April 24, 2019.

The CEO of Canada Enterprises, Reuben was the creator of Jin+Ja, an elixir named Outstanding Cold Beverage of the Year by the Specialty Food Association in 2013. He gained national acclaim through CNBC’s National Business Report, and his product was also featured on The Doctors, West Texas Investors Club, and in USA Today.

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